Segments and Tags are two of the most common ways to group your contacts in Adaptix.
In Adaptix, you can use segments and tags collectively to create various groupings. Using tags with lists can help you create highly targeted segments so that you can effectively engage with the right contacts and keep an organized database.
When using segments, contacts are usually grouped together because they share characteristics or exhibit similar behaviors. Segment grouping is very general and shared by many contacts.
Tags have a deeper level of grouping contacts. Tags are more specific and can keep your contacts more organized.
