Points provide a way for contacts to be properly weighted. These points have both triggers and actions. Each term will be properly defined and a thorough understanding of how points function will ensure that your overall marketing automation process is successful.
Point Actions
Point actions are those times when a contact receives a change in their point total. These actions can be either positive or negative point changes and are based on a particular action as you determine.
Point Triggers
Point triggers are resulting events which are fired based on the achieved point total of a contact. In simple terms, when a contact reaches a minimum number of points, the point trigger is fired and an action is performed.
When creating a point trigger you have the option to apply the trigger to all existing and applicable contacts as well as new contacts.
