When Adaptix tracks a contact’s actions (such as page hits or form submissions), it will automatically merge the contacts by unique identifiers which are:
- Email (or any other contact field you mark as unique identifier)
- Cookie
If Adaptix knows the unique cookie, it will merge the actions to the contact with the same cookie or create a new one.
If a contact sends a form with an email address, it will merge the submission with the contact having the same email address. Even if the IP address or the cookie matches another contact.
So, Adaptix will take care of duplicate contacts created by the event tracking. You can, however, still create a duplicate contact via the administration. .
AND is the default operator to find duplicates by unique identifiers. You can choose to use the OR operator in the Contact Merge Settings configuration.
