Email types overview

When creating/adding a new email in your Adaptix account, you can choose from 2 types of emails:    Template emails and Segment emails

Template emails are transactional by default and can be used in campaigns, form submit actions, point triggers, etc. These can be sent to the same contact as many times as needed. These cannot be sent to a contact outside of another Adaptix component except when sending an email directly to a contact in which the content is cloned (template emails sent directly to a contact are not associated with the template email itself and thus stats are not tracked against it).

Segment emails are marketing emails by default. Segments are assigned to the email which will determine which contacts receive the communication. Note that each contact can only receive the email once – it’s like a mailing list. Once the email has been sent, it cannot be edited. However, it can be sent to new contacts as they are added to the associated segments.

Related Articles:

How to add a new email

Designing mobile-friendly emails

How to test your email

All about the Appearance tab in the Adaptix email builder

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