Its very important that your emails can open and work on any device. Today, 81% of all emails are now opened and read on mobile devices. You should design your emails to be mobile-friendly and easy to navigate.
Here are some tips on how to design a mobile-friendly email:
- Make sure the messages are written from left to right
- Keep your design simple and clean- too much clutter on a mobile device can be overwhelming !
- Image width should be from 400 to 650 pixel
- Use the Padding Top/Bottom feature to create more white spaces around your images and content
- Add a creative & luring pre-header to your email, this can persuade customer into opening and reading your email
- Test your email!
- Link your URLs to a clickable button
- Use simple font and make sure the font is big enough to read clearly
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