Emails can be created to be used within campaigns and other list activities. Emails provide a means for direct interaction with potential customers, clients, and contacts.

Adding value to your emails means creating personalized content for a targeted group of contacts and sending it to them at the right time. Creating and sending valuable emails will not only help you stand out in a crowded inbox, but can also increase your engagement rates and positively impact both your sender health and domain reputation.

Sending emails at the right time

Timing is when you send send emails to your contact(s) and is very important. This can increase engagement with the customer and benefit your marketing. Keeping in touch by follow up emails and timing them out is crucial in email marketing. Adaptix allows you to engage with contacts at the right time so you can provide the most value to your messaging through automatons (Campaigns).

Segment your contacts

Organizing your contacts through segments can help you send emails out efficiently and direct the right message to the right contacts. Segments can be organized by demographic information, campaigns, etc. When contacts receive messages that are relevant to them, they’re more likely to pay attention to your campaigns. This will create a positive feedback loop where your campaigns are opened more and receive more clicks.

Get Personal

Personalizing your emails will attract your contacts and make them feel special.  . With Adaptix, we make it easy to create content tailored to individual contacts. When a contact sees that you took the time to thoughtfully address them and their needs with an email specific to them, they’re more likely to engage with you.

Share stories and resources

Sharing stories and recourses with your audience can help differentiate you from other marketing emails and increase engagement within your contacts. Users like to see different things then just a product or service being promoted. Sharing stories and resource puts in a different perspective individuals and can help with building a positive brand image.