Sending more tailored and targeted campaigns to your contacts based off a condition can increase engagement and will lead you to have more responsive contacts. Sending relevant messages to your contacts is very important because if it is within their interest then they will be more likely to open up the email, message, etc.
To send a campaign based off of contacts who viewed specific web pages, you want to start with creating a segment.
- In your Adaptix menu, under “Contacts”, open up the “Segments” page
- In the top right corner add a new segment by clicking the “+ New” button
- Next, Name your segment and add any information to it
- Click on the “Filters” tab
- In the filters tab you can add conditions to your segment. Only contacts that meet the criteria will be in the segment
- Add “Visited URL” as a condition and paste the web page link. You can add multiple links
- Press “Save & Close” when you are done
