What are “Automations”?
Marketing automation is the process of using technology to automate marketing activities. You can tailor the automation/workflow to the goals of your campaign or business.
Automations in Adaptix
Adaptix allows you to create automations to automate business processes, messages, sales funnels, and more. Automations can be created within a campaign and can trigger events/actions. A Campaign can send tailored messages to all Contacts in the Segment, or a subset of Contacts that you specify. You can set the Campaign schedule to send the message once or at a recurring interval, such as once a week.
Why use Automations?
One of the main benefits of the Campaign workflow/automation process is the ability to predefine these workflows and have them respond automatically to your Contacts and timelines. This automation minimizes the amount of time required for manual Contact activity and improves reliability of Contact nurturing. You can customize and track the users journey using automations.
