What are Spam Traps?
Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well.
A spam trap looks like a real email address, but it doesn’t belong to a real person nor is it used for any kind of communication. Its only purpose is to identify spammers and senders not utilizing proper list hygiene.
How to Prevent Spam Traps?
- Clean your lists
- Use double opt-in forms
- Remove bounced emails
- manage your inactive subscribers
