How does contact management work in Adaptix?

The manage contacts page is the main interface through which you can view and interact with your contacts. Each contact has a detail page where you can see what Adaptix knows about them.

Contacts are the central factor of a marketing automation platform. These are all the individuals who have visited your websites or interacted with you in some way. There are two types of contacts:

1.Visitors (formerly anonymous leads) — visitors to your site who have not yet been identified by a form or other interaction.

  • These contacts are tracked by Adaptix but typically remain hidden so as not to clutter your segment.

2.Standard contacts — contacts which have identified themselves via a form or some other source. As a result, these contacts typically have a name, email, and other identifying fields.

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